After acquiring Turtle Bay Resort, Blackstone set out to transform it into a luxury destination on Oahu’s North Shore. With a full property renovation and rebrand in motion, the team needed to rethink how they marketed to and engaged guests. Their goal wasn’t just higher ADRs, it was a completely new approach to personalization and guest connection. With sales, marketing, and revenue teams all playing a role, leadership needed a centralized way to understand guest behavior and coordinate outreach across every channel. They saw an opportunity to start fresh with a new tech stack, and knew that a Customer Data Platform (CDP) would be critical to putting the guest at the center of it all.

To bring this strategy to life, Turtle Bay turned to Salesforce and Hapi. Salesforce’s suite of tools (Marketing Cloud, Advertising Cloud, and Marketing Cloud Personalization) offered the power to map every step of the customer journey. But getting data into Salesforce quickly and reliably required a strong integration layer. That’s where Hapi came in. With Hapi Guest connected to OPERA Cloud, the resort was able to pull PMS data into Salesforce in real time. Hapi handled integration, testing, and data mapping, allowing Turtle Bay to activate new strategies faster and with confidence.