Sage Hospitality Group, a leader in lifestyle hospitality, faced a common industry hurdle: fragmented data across multiple systems prevented their teams from having a unified view of each guest. Without centralized, actionable data, delivering personalized, timely interactions was a challenge, especially at scale, across their diverse portfolio of hotels and restaurants. Sage needed a technology solution that could consolidate guest data, digitize customer engagement, and future-proof their CRM capabilities.

To meet these goals, Sage partnered with Hapi and Salesforce to deploy the next-generation CRM powered by Hapi Guest, a suite of hospitality-ready configurations and integrations built on Salesforce. Hapi’s deep expertise in hospitality data and integrations helped Sage connect data from various systems, including Property Management, Spa, Wi-Fi, Table Management, and Sales & Catering. These real-time integrations allowed the Sage team to build unified guest profiles and deliver personalized experiences across every touchpoint.

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Hapi Guest, now available on Salesforce AppExchange, gave Sage a flexible and secure foundation to scale CRM operations and marketing automation. With Hapi as a strategic technology partner, Sage accelerated time to value and unlocked new ways to engage guests meaningfully.