AI for Hotels: How to Use It Without a Costly Tech Overhaul
The hotel industry is buzzing with discussions about AI and its potential to improve guest experiences, smooth operations, and solve staffing shortages. However, while AI holds great promise, many hotels struggle to make it a reality due to one major obstacle: legacy systems. These outdated technologies create fragmented data, limit system compatibility, and make it difficult for hotels to take full advantage of AI-driven solutions. So, how can hotels overcome these challenges and make AI work for them?
Understanding the Legacy System Roadblock
Many hotels rely on decades-old property management systems (PMS) and other operational tools that were never designed to support AI or real-time data processing. These systems often:
- Store data in siloed environments, making it difficult to access and analyze.
- Require manual workarounds to share information across departments.
- Lack the flexibility to work with modern AI-powered platforms.
As a result, hotels miss opportunities to automate operations, personalize guest experiences, and make data-driven decisions.
Luis Segredo, CEO and founder of Hapi, explains the challenge clearly: “If you want to have an agent replace a human, then you better have the APIs available for what the human would do.” Without open access to data and system interoperability, AI solutions remain out of reach for many hotels.
Steps to Overcome Legacy System Challenges
1. Focus on Data Integration
AI is only as powerful as the data it uses. Hotels need a way to bring together their existing PMS and other systems with AI-powered tools. Solutions like Hapi act as a bridge, connecting legacy systems with modern platforms and allowing hotels to access a single, accurate data source.
2. Adopt a Phased Approach to AI Adoption
Rather than a complete system overhaul, which can be costly and disruptive, hotels can gradually introduce AI by working with tools that complement existing systems. For example, chatbots and automated messaging services can enhance guest communication without requiring a full system replacement.
3. Work with Vendors That Prioritize Compatibility
Collaboration with technology partners who understand the complexities of hospitality data is essential. Vendors that offer open APIs and scalable solutions make it easier for hotels to use AI-driven capabilities without overhauling their infrastructure.
4. Clean and Standardize Data for AI Readiness
AI-driven insights depend on high-quality data. Hotels should focus on data cleanliness and standardization efforts to reduce errors and inconsistencies. Creating a unified guest profile that consolidates information across systems can improve personalization and operational efficiency.
5. Use Cloud-Based Solutions
Cloud technology allows hotels to offload data processing to scalable, AI-ready platforms without replacing their core systems. By shifting to cloud-based data transport mechanisms, hotels can reduce dependency on outdated hardware while making real-time AI insights possible.
The Payoff: AI-Powered Hospitality
By taking these steps, hotels can move past the limitations of legacy systems and start using AI to:
- Offer personalized guest experiences based on real-time data.
- Automate routine tasks to free up staff for higher-value interactions.
- Improve revenue management with AI-powered demand forecasting.
- Enhance operational efficiency by reducing data silos and manual processes.
AI is not just a futuristic concept; it’s a tool that hotels can use today. The key is to start with practical, scalable solutions that work within the constraints of existing systems while paving the way for more advanced AI adoption in the future.
Hapi makes AI adoption easier by providing real-time data connectivity between hotel systems and modern technology solutions. Learn more about how Hapi can help your hotel stay ahead.
Hapi makes AI adoption easier by connecting hotel systems, both modern and legacy, with the real-time data needed to power today’s technology. Even if you’re not ready to upgrade your systems, Hapi can still help you access and use the data that drives smarter decisions. Learn more about how Hapi can help your hotel stay ahead.

Simplify the complex hotel tech landscape
Looking to make the most of your data or better connect systems?