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Hapi People Spotlight: Micaela Lara

June 30, 2026
Hapi

This month, we’re excited to spotlight Micaela Lara, our Marketing Specialist, who embodies the value of Together We Win by bringing teams together, turning complex ideas into clear stories, and always finding ways to support others across the organization.

From collaborating on company-wide initiatives to helping colleagues showcase their work, Micaela believes that success is built through connection, shared knowledge, and a willingness to lend a hand.

Turning Complex Ideas into Meaningful Stories

Can you describe your background and how you came to work for Hapi?

Before joining Hapi, I had never worked in the hospitality industry, but I’ve always been passionate about technology and communication.

Throughout my career, I’ve worked as a journalist, marketing specialist, and project manager, helping organizations explain complex technical concepts in ways that are easy to understand and engaging for their audiences.

When I came across the Marketing Specialist opportunity at Hapi, it felt like the perfect fit. I enjoy making technical topics accessible, and I was excited by the opportunity to do that in an industry centered around creating memorable experiences for people.

I also love traveling, so being part of a company connected to hospitality made the opportunity even more meaningful.

Growing Together

How long ago did you join Hapi, and what differences have you noticed since then?

I joined Hapi in March 2025, and it’s been exciting to see how much the company has evolved in a short period of time.

One of the biggest improvements I’ve noticed is communication. We now have regular company updates and better visibility into what’s happening across teams, which helps everyone stay connected and informed.

From a marketing perspective, the transformation has been especially rewarding. When I joined, I was the first full-time marketing specialist, and there were very few initiatives in place. Today, our brand visibility and market presence have grown significantly, and it’s exciting to see the impact we’re making.

I’ve also seen the company continue to strengthen its teams, improve collaboration between Sales and Marketing, and build a stronger Revenue Growth organization overall.

Living the Value: Together We Win

How do you personally connect with this value?

Collaboration is a big part of how I work.

I enjoy partnering with different departments and contributing to initiatives that extend beyond my own team because I believe that when we support each other, everyone benefits.

Whether it’s contributing to a major project or helping someone create a banner for their LinkedIn profile, I’m always happy to jump in wherever I can add value.

For me, Together We Win means being available, sharing knowledge, and making other people’s work a little easier whenever possible.

Building a Culture of Collaboration

What advice would you give others about living the "Together We Win" value?

One of the things I appreciate most about Hapi is how easy it is to connect with people. Everyone is approachable, and there are always opportunities to collaborate.

My advice is simple: don’t be afraid to ask for help—or offer it.

Hapi has a very open culture, and sometimes a fresh perspective is all it takes to make a meaningful difference. There’s always an opportunity to support someone, share an idea, or contribute in a new way.

Creating Memorable Moments

What has been one of your most memorable experiences at Hapi?

One of my most memorable experiences at Hapi has been working on HITEC, the hospitality industry’s largest event in the United States.

Last year was my first time being involved, and it was both challenging and exciting. I had the opportunity to help plan creative initiatives, support event activities, and explore new ways to engage attendees.

This year has been even more rewarding. With more experience, more preparation time, and a larger role in the planning process, I’ve been able to contribute even more—from creating content and designing event merchandise to developing ideas that increase brand awareness.

Seeing all the pieces come together for such an important industry event has been an incredible experience and one of the highlights of my time at Hapi so far.

What’s Your Favorite Travel Memory?

Earlier this year, I had the opportunity to travel through Europe, and my favorite stop was Paris.

It was my first time visiting, and I quickly understood why it’s known as the City of Love. I fell in love with everything—the architecture, the history, and especially the warmth and kindness I experienced from the people.

The trip became even more meaningful when I found out shortly after returning home that I was pregnant. That news gave the experience an even more special place in my heart.

I was also deeply touched by the support and excitement I received from my colleagues at Hapi. Everyone genuinely shared in my happiness, which made the moment even more memorable.

What’s Your Secret Talent?

One of my favorite hobbies is singing.

I’m not a professional singer, but it’s something I truly enjoy and a great way to relax, recharge, and reconnect with myself.

What Makes You Hapi?

What makes me happiest is spending time with my family.

I love being with my husband and our four dogs, and I’m very close with my nieces and nephews. Whether we’re going to the movies or simply spending quality time together, those moments mean the most to me.

For me, happiness comes from being surrounded by the people I love.

Final Thoughts

This story is a reminder that great things happen when people come together. By building connections across teams, sharing knowledge, and always being willing to support others, Micaela truly embodies what it means to live the value of Together We Win.

Simplify the complex hotel tech landscape

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Simplify the complex hotel tech landscape

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Simplify the complex hotel tech landscape

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